Workshop facilitation, UI visual design, high fidelity prototyping, logo design, marketing materials (on and offline).
Beauty Resource is an online directory that aims to connect visitors with the beauty professional most suited to their needs. I worked collaboratively with the Marketing, Customer Service and Development teams as well as the Business Stakeholders and current user base, to define the brand, logo mark, user flow, UX, features and functionality and the UI of Beauty Resource. Collaboratively, we worked to optimise the user journey to finding a Beauty therapist and increase conversion rates to member contacts.
Working alongside the development team on the implementation of the redesign, I was also involved in the testing phase and the post launch A/B tests to optimise conversion rates and member sign ups. Additionally, I worked with the communications team on the relaunch communication to its members.
To allow us to test the new design with our users, I created a high fidelity prototype of the new design.
I worked with the development team on the implementation of the redesign and was involved in the testing phase and the post launch split tests. I also worked with the communications team on the relaunch communication to our members.
Additionally, I designed accompanying marketing materials as part of the launch of the new design and rebrand including email newsletters and leaflets.