I designed the app from initial paper sketches and user research to wireframes, prototype, user testing, iterating through to full UI and Design System.
I used both low and high fidelity prototypes to run remote user testing sessions using Maze. I also worked with the engineering team on setting up and tracking feedback on the Beta app. This was initially released on Android and I am working on the iOS version next.
I continued to iterate the design based on the feedback and business needs to drive user adoption. Leading the team of UX, UI and visual designers I developed the design system to help drive consistency across the user experience. I worked with the Branding and Art Director to drive the system forward and continued to update the UI design of the app.
