Counselling Directory, with over 300,000 visitors each month, is an online directory connecting people with trusted counsellors & psychotherapists. I redesigned the brand, UX and UI . This redesign saw a 50% increase in conversion rates.
I worked collaboratively with stakeholders, development, marketing and customer services teams from whiteboarding, prototyping and testing through to implementation. We ran A/B tests to optimise the user experience of finding a Counsellor and drive conversion rates through to member contact.
I also worked on streamlining the Registration process for new members to help increase Member sign up rates.